The sustainability imperative: the new IT megatrend?

A recent article in the Harvard Business Review entitled "The Sustainability Imperative" caught my attention" review caught my attention. This is mostly due to the title, which promised to firm-up the business case for sustainability.

What I found was indeed helpful in that respect, but also surprisingly prophetic in it's assertion that sustainability is equivalent in its business impacts to the information technology revolution, electrification, mass production and globalization in their respective eras:  a "megatrend" that is already, and will continue to define the way companies do business.


Environmental pressures have created liabilities, competition for resources, and public awareness to the point that investors and other stakeholders now consider them central to a company's performance, and expect firms to share information about them, say the authors.   

"What this all adds up to is that managers can no longer afford to ignore sustainability as a central factor in their companies’ long-term competitiveness."

I won't spoil the details because this short-but-well-written article is definitely worth a read.