Readers may be interested in a recent survey by Toronto-based advertising agency Bensimon-Byrne showing that age is a determining factor in how people buy into a company's green communications.
Whereas people under 30 are frequently perceived to be more sensitive to social and environmental issues, the survey and the report containing it seems to suggest that young people are significantly less likely to buy products or services based on a company's CSR performance...
Wednesday, September 8, 2010
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