The last few weeks have brought an unusually large number of environmental announcements that appear set to change the way we do business in Canada, particularly Quebec. The text below is the second of three mini-analysis' of these changes, and what they may mean for you.
The U.S.
Federal Trade Commission (FTC) and the
Canadian Competition Bureau (CCB) recently accused companies of “bamboo-zling” consumers. Both are now accusing retailers of deliberately misleading consumers by labeling products as “made of bamboo fiber,” and forcing them to instead adopt the term “bamboo rayon.”
Yes, the raw material used to make bamboo fabric is indeed the fast-growing plant that requires little or no pesticides or fertilizers and is reputed to have natural anti-microbial properties. But the process to turn bamboo
stalks into into those super-soft shirts, towels, underwear is so chemical intensive that the finished product does not retain any of bamboo 's natural properties. The products are therefore more accurately described as rayon or viscose, synthetic fibers similar to nylon. For a visual description of the chemical transformation,
click here.
The U.S. Federal Trade Commission (FTC) and the Canadian Competition Bureau (CCB) recently accused companies of “bamboo-zling” consumers. Both are now accusing retailers of deliberately misleading consumers by labeling products as “made of bamboo fiber,” and forcing them to instead adopt the term “bamboo rayon.”
